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  • 3080 Victor Ave,
  • Redding, CA 96002
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    • Mitch Martin, OD
    • Gary Gallagher, OD
    • Diana Iraheta, OD
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Please note: Patients must call 24 hours prior to their appointment time to cancel or change their appointment otherwise they are subject to a $50 no show fee.

Welcome to Enterprise Optometry Group

At our Redding, California state-of-the-art eye care practice, our mission is to preserve, restore and enhance the vision of every member of your family. Led by Drs. Gary Gallagher and Mitch Martin, we are committed to providing compassionate and personalized eye care to families of the greater Shasta county. Our expert staff takes the time to discuss how different contact selections and frame styles can impact your vision, answer any questions you might have and supply you with the most up-to-date information in order to keep your eyes healthy. Our greatest satisfaction comes from improving vision and enhancing the quality of life for your whole family.

We proudly offer the following services:

  • Comprehensive Eye Examinations
  • Contact Lens Examinations and Fittings, including hard to fit patients
  • Large selection of designer frames and glasses for adults and children
  • Dry Eye Treatment
  • Ocular Allergy Treatment
  • Emergency Eyecare

As dedicated eye care professionals, we recognize the trust our patients place in us, and it is our mission to meet and exceed those expectations. We invite you to come to our practice and receive the quality attention that you deserve. We take the time to care for you and your eyes.

At our optometry office in Redding, our team of eye care physicians are dedicated to ensuring the optimization of your optical health. This is including, but is not limited to your vision, which we aim to perfect through the use of properly fitting contact lenses and our designer eyewear. Both you and your eyes will have never looked better once you conclude your visit with our practice.

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Meet Our Staff

Mitch Martin, OD

Dr. Mitch Martin was born and raised in Sitka, Alaska. He attended both California Lutheran University and Pacific University and received his Bachelor of Science in Visual Science from Pacific University in 1992. In 1996, he received his Optometric Physician degree from Pacific University College of Optometry.

Dr. Martin is thankful for the warm welcome and trust that he has received from the Redding and surrounding communities. When not in the office, Dr. Martin enjoys golf, boating, fishing, hunting, and supporting local youth sports programs.

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Gary Gallagher, OD

Dr. Gallagher is a native of Kalispell, Montana. He received his undergraduate Bachelor of Science degree in 1974 at Carroll College and continued from there to Southern California College of Optometry from which he received his Doctor of Optometry degree in 1978. Following graduation, he worked in a practice in Los Angeles for two years with Dr. Michael Hollinger before moving to Redding, California to open his own private practice.

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Diana Iraheta, OD

Dr.Diana Iraheta moved to Redding in summer of 2022 after spending 15 years in Temecula wine country in southern California. She graduated from California State University Long Beach in 2001 and got her B.S in Microbiology.

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